ABOUT CAS

Welcome to Cycling Appreciation Society

At the heart of our brand lies a passion for cycling, inclusivity, and quality. Born out of a challenging time, our journey began during the COVID-19 pandemic when the need for freedom, mental well-being, and outdoor activity became more vital than ever. Cycling offered the perfect escape within our own cities, yet we quickly realized that the available clothing didn’t meet our needs—particularly for women.

Why We Got Started

Mental Health & Freedom

The pandemic highlighted the importance of physical activity for mental well-being. We turned to cycling as a way to find freedom and joy in our local surroundings, but we were frustrated by the lack of affordable, high-quality cycling gear, especially for women.

A Gap in the Market

Most cycling apparel was either overpriced or poorly designed for women. We knew there had to be a better way. This led us to create our first product: the 365 Bib Shorts, featuring a versatile detachable clip, designed with women in mind but beneficial for all cyclists and at a much more affordable price tag.

Our Core Values

  • Affordable, Inclusive, High-Quality
    We're more than just a clothing brand; we're an online community of cyclists committed to providing high-quality gear that doesn't break the bank. Inclusivity is at the core of everything we do—our products are made for everyone.

  • Slow Fashion & Thoughtful Design
    We believe in the principles of slow fashion—focusing on thoughtful, functional design and sustainability. With just two collections each year, our products are meticulously crafted to ensure durability and timeless style.

  • Promoting Women in Cycling
    Cycling is for everyone, but it hasn't always been marketed that way. We are dedicated to promoting the growth of women in cycling, striving to make the sport more inclusive and accessible.

Looking Ahead

We’re still on our journey, with many exciting projects and campaigns on the horizon. We’re committed to shaping a better, more inclusive industry for sports fashion. Stay tuned as we continue to grow, innovate, and make cycling better for everyone.